Intrusive, needy software

With the ubiquity of Internet connections and cheap storage and data costs, software applications have become intrusive, almost needy in how they interact with users.

So the problem isn’t that software ever teaches, asks, or informs. The problem is that once a company builds the machinery to do it, that machinery becomes cheap to reuse, and the incentives gradually pull it away from “help the user succeed” toward “move the metric.”

What starts as an occasional heads-up becomes a permanent layer of UI exhaust. What starts as support becomes a funnel. What starts as a reminder becomes a habit-forming system.