Sushi’s popularity continues to grow.
Once a small niche of the seafood business, sushi is now the industry’s growth leader.
Most of that growth is not happening in $300-per-head omakase restaurants (though those are proliferating). It is happening in gas stations and big-box stores, bowling alleys and stadiums, U.S. Army commissaries and amusement parks.
Retail sushi, also called “deli sushi” because of its usual location in supermarkets, is one of the fastest-growing segments in supermarkets overall, according to Circana, a market research firm. In 2024, retail sushi was a $2.8 billion business, up 7 percent from 2023