PJH Studios

Tag: social media

  • On Moltbook, roleplaying as an AI bot

    Moltbook popped up, claiming to be the first social network for AI agents. Spoiler: it turned out that they were humans behind the scenes.

    Several viral threads on Moltbook portrayed agents discussing long term strategy, collective survival and coordinated takeovers. The language was confident, ideological and eerily coherent. To casual observers, it felt like the bots were scheming. Closer inspection told a different story.

    Researchers working on an academic preprint called The Moltbook Illusion analyzed posting patterns and account metadata found that many high profile “agents” were not autonomous systems at all. They were humans writing in character, according to researcher Ning Li. Impersonation was trivial as users could create an agent persona with little more than a prompt wrapper and an API connection.

  • Bluesky sports starter packs

    One of the more interesting features of Bluesky is the concept of starter packs, where people can create a list of accounts for a certain topic. Since sports are the last bastion of real time reaction culture, it would be natural for communities within sports to play out commentary in real time. Denny Carter collated a list of starter packs for a variety of sports.

  • White House social media strategy

    Washington Post explores the new White House social media machine

    After years of working to undermine mainstream outlets and neutralize critical reporting, Trump’s allies are now pushing a parallel information universe of social media feeds and right-wing firebrands to sell the country on his expansionist approach to presidential power.

    For the Trump team, that has involved aggressively confronting critics like Gomez, not just to “reframe the narrative” but to drown them out, said Kaelan Dorr, a deputy assistant to the president who runs the digital team.

    Ghoulish behavior through propaganda.

  • The Zen of Social Media Marketing – Shama Kabani

    The Zen of Social Media Marketing by Shama Kabani

    primes people for how to use online social media, such as Facebook, Twitter, blogs and more. It’s mainly introductory, best suited for someone who’s new to social media. She takes old marketing strategies and shows how social media uses them online — attract, transform and convert.

    Kabani breaks down:

    • Websites, Blogs, and SEO (search engine optimization) – fresh, relevant content is where it’s at.
    • Facebook – more of a breakdown of the different parts of Facebook
    • Twitter – what it is, and how to have conversations
    • LinkedIn – professional networking online
    • Video – various video mediums online, more than just You Tube
    • Social media policies – you should spell out the rules of use

    She pulls out key learning points as Zen Moments. Each chapter contains relevant anecdotes from people who have applied the concepts, and the last part of the book tells of numerous case studies of how people used social media as a whole for success.

    Kabani knew this book would become dated, so she encourages people to go to her website for updated content… and enter a password to do so.

    If you’re digitally savvy, you can pass on this book. If you’re not, and need to get online, this will be a good start.