There’s an entire business devoted to exporting the Irish pub vibe.
But founder Mel McNally is not in the business of just shipping pub-in-a-box packages around the world. Each one is custom-designed to fit a specific space in collaboration with the local owner, who has creative control over the many, many, many details involved. The company’s stock-in-trade is not the Irish pub as a commodity; it’s the Irish pub as a vibe. You can’t sell the history and lore and memories intrinsic in a community’s longstanding institution. But you can sell the craftsmanship inextricably linked to a nation’s cultural legacy.
The Irish Pub Company evolved out of a project McNally did about pub design for a competition when he was an architecture school student in Dublin in the 1970s. What the professors believed to be a cheeky excuse to spend time drinking pints turned into a two-year expedition through Ireland in which McNally and some architect friends visited more than 200 pubs in cities and remote country villages.