PJH Studios

Tag: gen z

  • Gen Z parents don’t read to their kids

    I’ll never be a parent, but it makes me sad when a parent doesn’t read to their kids. Signs are pointing to a decrease in Gen Z parents reading to their children.

    If parents are reading out loud to their children less, US educators can tell. Russell, who offers courses to teach literacy skills to kids as young as 18 months, regularly gets inquiries from parents of older children – some as old as 14 – who still struggle to crack open a book.There are other tell-tale signs. “We see children who can sit still and focus for hours on YouTube or Miss Rachel, but when you sit them down with a book, they move, wiggle, or scream and run away,” said Russell, who lives in Houston.

    Gen Z parents inherited an economy racked by inequity and instability that makes child rearing all the more stressful. The cost of childcare in the US – roughly $11,000 a year on average – has soared since the 90s. It’s no wonder they might be too tired or stressed to read to their kids at night, even if they realize it’s important to do so.

  • Millennials became uncool?

    A tale old as time, a younger generation calling an older generation uncool. And now, Gen Z hath judged Millennials.

    In fact, much of the ire provoked by gen Z’s teasing is driven by a sense that the younger generation are merely jumping on a cool and trendy bandwagon built by millennials. “We paved the way for gen Z to be killing it on TikTok with our crappy Myspace accounts and MSN-ing each other from our university bedrooms,” says 41-year-old Lizzie Cernik, who believes millennials have a strong work ethic and are “tough cookies”

  • Gen Z Nobel Laureate

  • Gen Z data points

    When it comes to trusting media and information, Gen Z gives priority to the immediacy of influencers versus the authority of actual experts.

    It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about credibility. TikTok influencers are now our “friends.” The algorithm repeats and reinforces what we already believe. And a well-edited, engaging video is much more convincing than a long, complicated explanation from a professional. Credibility today isn’t about expertise but about who tells the most compelling story. This change is slowly reshaping how an entire generation decides what is true and what is not—sometimes with demonstrably negative results.

    In today’s age, media literacy is a critical skill. Being able to read and write means nothing if you can’t discern good information from bad. Those skills also transfer to employment, the ability to grow a career and income.

    Because everything is expensive now, especially housing. While the next article focuses mostly on Canada and their Gen Z population, it cuts to a basic reality of why young adults struggle to live independently–shit’s expensive, yo.

    Renting is also largely off the table: as of 2023, the average rent for a one-bedroom apartment in Canada was about $1,700, a 35 per cent increase from five years ago. “Even my friends with high-paying corporate jobs are living at home because 90 per cent of their money would be going to survival,” says Liam Tully.

  • MD Foodie Boyz

    “These are three middle schoolers who podcast,” Barstool Sports’ Pat McAuliffe explained in a podcast episode this week, where they attempted to book the boys for their show. “It’s an unintentional parody of what podcasts are. They’re like ‘what’s your favorite pizza,’ and then they just talk about pizza.”

    There’s something hilarious about the juxtaposition of the young boys’ extremely basic food reviews and the high quality podcast studio they’re filming in and slick editing on their clips. (Their parents have access to a podcast studio and one of their older brother’s produces the clips).

    Taylor Lorenz, Meet the MD Foodie Boyz