Disney, masters of theme park operations

Disney has theme park logistics down to a nimble operation that monitors all aspects of a park. They use a combination of weather reports, historical records, airline and hotel reservations to predict park capacity, but once the Magic Kindom opens, ride queues, cash registers at in park restaurants, foot traffic in particular areas are all monitored from a command center. From central command, more boats can be deployed if the queue reaches a certain thresh hold. Or:

Another option involves dispatching Captain Jack Sparrow or Goofy or one of their pals to the queue to entertain people as they wait. “It’s about being nimble and quickly noticing that, ‘Hey, let’s make sure there is some relief out there for those people,’ ” said Phil Holmes, vice president of the Magic Kingdom, the flagship Disney World park.

And sometimes, they even throw parades.

What if Fantasyland is swamped with people but adjacent Tomorrowland has plenty of elbow room? The operations center can route a miniparade called “Move it! Shake it! Celebrate It!” into the less-populated pocket to siphon guests in that direction.

It seems like a fun way to earn more dollars.


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