Beta Moms

A Beta Mom might be a new parenting trend.

Despite the name, “Beta Mom” isn’t about being passive or checked out. If anything, it’s a pushback against competitive, high-pressure parenting culture.

Many of the moms identifying with this trend are millennials (and some Gen Xers) who grew up with intense expectations themselves. They have packed schedules, achievement pressure, and the idea that success had to be engineered from childhood.

Now, they’re questioning that whole model.