Pictures, wedding invites, dead flies. All things sent to Panic after playing their games.
Since mid-2024, Panic had been receiving bundles of mail from players of several Panic-published games, including the British comedy Thank Goodness You’re Here and the South American adventure Arco, as well as users of the Playdate.
The mail has arrived in piles, turning part of Panic’s office in Portland, Oregon into what the company’s head of marketing, Kaleigh Stegman, told Game File “feels like a Christmas mailroom.”
It’s all the result of a customer rewards program that has turned unexpectedly rewarding for Panic and its game makers themselves, as fans send expressions of their appreciation for Panic’s games.