For various reasons is it any surprise closed captioning keeps growing in popularity?
The poll suggests many young adults use subtitles because they are watching in noisy environments, whereas older adults choose them to better hear or understand what is being said.
That makes sense to David Barber, a sound editor and mixer and president of the Motion Picture Sound Editors.
“Part of it is cultural,” Barber says. “What the younger kids are doing is, a lot of them will multitask. They’ll listen to music while they’re watching a show. So they’re catching bits and pieces of this, bits and pieces of that. I think they probably are half-listening and half-watching. It’s an interesting phenomenon.”