The word awesome seems to have become the go to word to describe anything as remotely delightfully cool. In fact, there’s even an Awesome Foundation.
In naming the Awesome Foundation, Hwang said the word captured the organization’s aims perfectly. “Awesome conveys surprise and delight, and that’s at the core of what we’re trying to do. Awesome isn’t necessarily frivolous, but it does convey a sense of fun.” Awesome also co-opts all dissenters. “The good thing is that you can’t really be against the Awesome Foundation, because then you’d be not awesome, and no one wants that,” said Hwang. The foundation’s Toronto chapter had 250 applications for grants in its first month. And two new Awesome Foundation chapters have just started in Beirut and Sri Lanka.